VISUAL IDENTITY SYSTEM
VISUAL IDENTITY SYSTEM
In 2016 Google Play was looking to refresh their visual identity system to establish
a more cohesive brand look and feel that could be implemented throughout multiple touchpoints through an elevated design system and clear guidelines.
In 2016 Google Play was looking to re-imagine their visual identity to create a more cohesive system and brand look and feel that could be implemented throughout multiple touchpoints on a global scale through an elevated design system and guidelines for their various graphic outputs.
STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel PROJECT MANAGEMENT Simona Popvassilev CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne
STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel PROJECT MANAGEMENT Simona Popvassilev CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne
STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel PROJECT MANAGEMENT Simona Popvassilev CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne
STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel PROJECT MANAGEMENT Simona Popvassilev CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne
STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel
PROJECT MANAGEMENT Simona Popvassilev
CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne
HERO GRAPHIC
HERO GRAPHIC
The iconic Google Prism has inspired a fresh new visual identity for Google Play, using an outline of its shape as its hero graphic. The outline houses content in various ways and plays a prominent role in the system.
The iconic Google Prism has inspired a fresh new visual identity for Google Play, using an outline of its shape as its hero graphic. The outline houses content in various ways and plays a prominent role in the system.
COLOR
COLOR
The new identity's color palette was informed by the five Google Play vertical icons for Music, Games, Movies, Books & Newsstand.
The new identity's color palette was informed by the five Google Play vertical icons for Music, Games, Movies, Books & Newsstand.
COLOR TREATMENT
COLOR TREATMENT
The hero graphic is designed to take on various color combinations, depending on the featured vertical content. For certain applications, vertical colors are used as background floods.
The hero graphic is designed to take on various color combinations, depending on the featured vertical content. For certain applications, vertical colors are used as background floods.
TYPOGRAPHY
TYPOGRAPHY
The typographic system uses a combination of a thin cut of
Roboto Mono and a bold cut of Roboto Condensed.
The typographic system uses a combination of a thin cut of Roboto Mono and a bold cut of Roboto Condensed.
Selected Works
MAUDEArt Direction
TwoFrontBrand Identity & Packaging
InfiniteBrand Identity
Squared CirclesBrand Identity
DSGLogomark & Art Direction
MAVEMADEBrand Identity & Packaging
AIR COMPANYBrand Identity
Irene NeuwirthArt Direction
Nike SBCampaign Graphics
Romance JournalEditorial Design, Brand Identity
Aeijst – Styrian Pale GinBrand Identity
The InsideBrand Identity
NYC ServiceIllustrations
Google PlayVisual System
NowServingBrand Identity
AMURBrand Identity
Dina&OmarDesign / Illustration
VariousProjects