GP_01_@2x

VISUAL IDENTITY SYSTEM

VISUAL IDENTITY SYSTEM

In 2016 Google Play was looking to refresh their visual identity system to establish
a more cohesive brand look and feel that could be implemented throughout multiple touchpoints through an elevated design system and clear guidelines.  

In 2016 Google Play was looking to re-imagine their visual identity to create
a more cohesive system and brand look and feel that could be implemented
throughout multiple touchpoints on a global scale through an elevated
design system and guidelines for their various graphic outputs.

GP_Logo_02-30

STUDIO RoAndCo CHIEF CREATIVE DIRECTOR Roanne Adams
CREATIVE DIRECTOR Sarah Kissel  PROJECT MANAGEMENT Simona Popvassilev CONTRIBUTING DESINGERS Noemie LeCoz, Gabrielle Lamontagne

 

GP_Prism_seq_05

HERO GRAPHIC

The iconic Google Prism has inspired a fresh new visual identity for Google Play, using an outline of its shape as its hero graphic. The outline houses content in various ways and plays a prominent role in the system. 

GP_Color

COLOR

The new identity's color palette was informed by the five Google Play vertical icons for Music, Games, Movies, Books & Newsstand.

GP_3_Prisms_02

COLOR TREATMENT

The hero graphic is designed to take on various color combinations, depending on the featured vertical content. For certain applications, vertical colors are used as background floods.

GP_04_@2x
GP_Type_System_01

TYPOGRAPHY

The typographic system uses a combination of a thin cut of
Roboto Mono and a bold cut of Roboto Condensed.

GP_Example
GP_03_Updated_@2x
GP_Prism_plain_01

Selected Works

Irene NeuwirthArt Direction

Nike SBCampaign Graphics

Romance JournalEditorial Design, Brand Identity

The InsideBrand Identity

NYC ServiceIllustrations

Google PlayVisual System

NowServingBrand Identity

AMURBrand Identity

Dina&OmarDesign / Illustration

VariousProjects